Not that long ago I wrote about why you shouldn’t worry too much about the new Gmail tabs, Gmail tabs is still a buzz topic on the internet marketing communities and it’s getting clearer what kind of effect does it have for email marketing. Some big companies are reporting around 2% decrease in the open rates, which isn’t very significant, maybe for some marketers it could be even higher and for some lower, but this function isn’t an email marketing killer like it was titled at first.





Comments


Written by HeatherStone
4131 days ago

Hi Liudas,

Great overview on a subject everyone is talking about. Of course, it should be mentioned that if your clients or customers don't really use Gmail (I don't really use it much, for example) then it will have zero impact. Of course, chances are that many of your clients do use Gmail, and that's where the issue may come in. It's best to simply understand how the new Gmail Tabs work and make whatever corrections you need to. Can you tell just by glancing at your list, for example, how many of your clients this even affects? Thanks for sharing with the BizSugar community.



Written by ledux
4131 days ago

If you are using AWeber it's very easy to check how many of your subscribers are using gmail.

Log in>Subscribers>Manage Subscribers

Fill out the search form like this : Email contains @gmail.com

And you will get a list of your subscribers that are using gmail.



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