Did you know 79% of all marketing leads never convert into sales? The pressures of today’s highly competitive B2B market and longer decision-making process mean that most leads aren’t ready to convert immediately into a sale. These leads need to be carefully cultivated and nurtured. Content marketing, including video marketing, is one of the most cost-effective ways to engage with leads and keep them moving through the B2B sales funnel. But before you start posting videos on YouTube and LinkedIn, it’s critical that you’re creating content aligned with your audience’s needs based on where they fall in the sales cycle.
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