The purpose of the executive summary is to entice the reader to review, the entire business plan. The executive summary is not a mini version of the entire business plan. Keep it brief. It should be viewed as a marketing tool, a very important marketing tool.





Comments


Written by ajayjoya
4394 days ago

thanks susan for your perfect comment.



Written by m4bmarketing
4396 days ago

Interesting article Ajay and it seems it was written for external purposes. The one thing I would disagre with is the way they have expressed the marketing strategy section. They have listed marketing tactics not the overall game plan.

Susan



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!