BizSugar.com › Online Marketing › How to Write Great Content - Wood Street, Inc.

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of writing articles that live up to the promise of those titles. If a post called “10 Amazing Life Hacks” reads more like “7 Mildly Interesting Techniques for Solving Problems You Didn’t Know You Had,” the reader may justifiably be more annoyed than impressed. But without these kinds of bells and whistles, how do you write content that works?