As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat “new” but that doesn’t mean that the two can’t work together or should be operated in separate silos.
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