Big changes to Panda and Penguin were just unveiled. Is your content marketing strategy prepared for them?





Comments


Written by lyceum
2910 days ago

Nicole: Thanks for informing us about the changes at Google. What will come after the Penguin? The hog? ;)

Could you give more examples of "chicken little" side of online marketers?



Written by nicolebeckett
2909 days ago

Haha! I like The Hog... after all, talking about these updates always seems to "hog" all of our time! ;)

One of the biggest "Chicken Little" things I've seen is that site owners keep trying to come up with a way to combat the latest change (be it Panda, Penguin, or the Hog). Instead of panicking, though, they need to remember what's REALLY important -- creating content that people find interesting, that teaches them something new, and that they're encouraged to share with friends/business contacts. (In fact, Cutts actually says this in his latest video.) Everyone keeps trying to make things difficult, when all they REALLY need to do is remember their end goal! :)



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