How a LeadGen Test Strategy Achieved an 86% Increase

How a LeadGen Test Strategy Achieved an 86% Increase - http://www.marketingexperiments.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.marketingexperiments.com 5274 days ago
Made Hot by: on June 24, 2008 7:30 pm
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.

The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI.

This Brief examines three tests MarketingExperiments conducted with a research partner to demonstrate how you can use Incentives and Friction to generate more leads.





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