BizSugar.com › Online Marketing › Integrated Internet Marketing: What customers want — and expect — from your website

So you own a small business with a simple, basic website. Perhaps you built it yourself, or maybe you hired a company to develop it for you. Now ask yourself: does the site currently reflect well on your business and your brand, or could it use an update to reflect who you are today? To make your website something that will work hard for your business, and make sure everything visitors might want is readily visible on your site: product information, locations, shipping costs — whatever a potential customer would need to know, consider these nine website essentials.