BizSugar.com › Online Marketing › Integrating Paid Ads With Social Media Effectively

When you're a small business, every dollar you spend on any type of advertising needs to show some return on investment (ROI). Companies of all sizes focus on the ROI when it comes to paid ads - both display and text pay per click (PPC). ROI becomes even more ambiguous to track in social media communities, especially when your ads are not directing people back to your own website where your analytics can show you how the ads are performing