Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million. But recent news and complaints about click fraud of up to 100% has made these advertisers angry.
These are not the usual click fraud complaints that advertisers have leveled against search engines for years, such as bots falsifying the number of clicks that never convert to purchases or other action. In those cases, the advertisers see the clicks.
Now advertisers are saying that Facebook is recording and charging for clicks that don't exist at all, even from bots.
Is Facebook stealing from its advertisers?
Posted by GPorter under Online MarketingFrom http://www.marketingvox.com 5414 days ago
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