BizSugar.com › Online Marketing › Is It Time For Google To Rank News Content Behind Paywalls Better?

Not every publication wants to do First Click Free. Some believe that giving anything away makes it harder for paid subscriptions to have value. They’ll keep their paywall strict for everyone, including Google’s “crawlers” that gather up content from across the web. If Google can’t crawl a site, then the content within that site — perhaps important and useful information — is effectively invisible to Google and those searching through it.