Is Long the New Short (When it Comes to Content)?

Is Long the New Short (When it Comes to Content)?   - http://www.inc.com Avatar Posted by tuckerleroy under Online Marketing
From http://www.inc.com 1658 days ago
Made Hot by: OpenSourceMedia on January 24, 2016 4:40 pm
Some content marketers tout the value of content pillars -- long comprehensive pieces. Other gurus suggest that shorter is better when it comes to blog posts, video and other content marketing. Which is correct?





Comments


Written by lyceum
1654 days ago

I have written long and short posts during my 13+ years as a blogger. If I have to put myself in a category, I would say that I have a pundit blogger, publishing short and sweet posts. I am using podcasting as a longer format of content creation, with interviews up to 1 hour long. I will check out Rev.com again, but I don't know if I will be able to cover $60 per episode in transcribing cost, as "poor" capitalist. Maybe I could get patrons / supporters / sponsors via my Patreon page? ;)



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