Is Twitter for Serious Marketers?

Is Twitter for Serious Marketers? - http://blogs.harvardbusiness.org Avatar Posted by maplesummit under Online Marketing
From http://blogs.harvardbusiness.org 4854 days ago
Made Hot by: on June 17, 2009 7:21 am
Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that their tweets are a true reflection of their relationship with your company.





Comments


Written by ZaneSafrit
4847 days ago

Funny. So that's why so many brands like Comcast, zappos, dell, tout the power of twitter in keeping customers happy and adding revenues.



Written by q4sales
4854 days ago

Thanks Maple Summit. I like Tom Davenport, but was disappointed to read his article. A bit shortsighted.



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