BizSugar.com › Online Marketing › Just how much to invest in email marketing

The first question to consider, when planning an email marketing strategy is what technology to rely on, and at how price.

Of course, there is no one single answer: it really depends on the size of your database, the number of messages you intend to send, and so on.

Let’s say there are three basic choices: Free platforms, email sending software or paid services. Here we explain the pros and cons of each choice.