BizSugar.com › Online Marketing › List Building: Define Your Target Audience - Amelia Champion

I used to think that list building was about building a mammoth list. However, I’ve since learned that building a list with the right people on it is far more profitable than building a huge list. Let me repeat myself. It’s not about building a giant list. A targeted and responsive list can be far more profitable than a big list. The word you want to focus on here is ‘targeted’.