BizSugar.com › Online Marketing › Make Over Your Online Marketing Trackability

One of the great things about online marketing is that it’s all trackable, right? It’s all trackable to an almost creepy level, and it’s all good.

But, when it’s time to gather your stats for your quarterly report and show your boss what a genius you are, why do you end up with weird qualitative numbers that you have to justify and manipulate until your report looks like the poor, uncoordinated, half-brother of cirque-du-soleil?