Marketers Slow to Respond to Problem of Blocked Email Images

Marketers Slow to Respond to Problem of Blocked Email Images - http://www.marketingcharts.com Avatar Posted by JohnH under Online Marketing
From http://www.marketingcharts.com 4198 days ago
Made Hot by: on June 18, 2008 5:07 pm
More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only.

Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam filters) and have lower open and response rates.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!