Marketing Case Studies: What You Can Learn From Coke’s Massive Branding Mistake

Posted by karonthackston under Online Marketing
From https://www.marketingwords.com 1850 days ago
Made Hot by: centrifugePR on March 31, 2019 1:36 pm

34 years ago next month, Coca-Cola company would unleash New Coke into the marketplace. Do you remember that? It would prove to be one of the biggest branding blunders of all time.

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Comments

Written by karonthackston
1844 days ago

They probably are. I think there will always be a market for sugary drinks just like candy and pastries will always be around.

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Written by lyceum
1844 days ago

Karon: You are probably right about that. I will spred the good word regarding healthy beverages, including tea! ;) I do like Coca-Cola and Pepsi as brands.

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Written by karonthackston
1845 days ago

The same as its #1 competitor... Pepsi. Yes, lots of lessons to walk away with. What not to do and how to survived a MAJOR marketing screw up :)

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Written by lyceum
1845 days ago

Karon: Thanks for your reply. Isn't Coca-Cola the market leader at the moment? I wonder how popular sugary drinks will be in the future?

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Written by lyceum
1846 days ago

What was the taste difference between the classic old Coke and the new (now defunct) version of Coca-Cola? You could learn plenty of things from this story... ;)

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