BizSugar.com › Online Marketing › Marketing Mentoring: Harsh Truths and Tough Love

“She’s so dull, rip her to shreds” is a line from a Blondie song.

The same sentiment is seen in the many tomes and articles that tell you how banal boring, and off-base your marketing is and how to fix it.

A classic work in this genre is “Your Marketing Sucks” by Mark Stevens. As his book’s blurb informs us, his main thesis is that most companies don't have a clue about good marketing. In the critiques and counseling he offers, Stevens “bashes marketers' conventional wisdom with an almost immoderate glee.”