We’re approaching the first anniversary of Google’s launch of Panda, an event that has had a profound impact on the practice of SEO (search engine optimization), causing a good number of observers to pronounce SEO dead.

One of Panda’s key aims was to neutralize and thwart the various schemes (spam indexing, site scraping, link farming, etc.) that ethically challenged marketers were using to gain higher page rankings than they deserved.


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