Metrics to measure your content marketing ROI

Metrics to measure your content marketing ROI  - http://lab.getapp.com Avatar Posted by GetApp under Online Marketing
From http://lab.getapp.com 2288 days ago
Made Hot by: PMVirtual on August 26, 2015 12:19 pm
Let’s be honest. Content marketing really sucks. For the most part you’re doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you. Nonetheless, you’ve drank the content marketing Kool-aid and now it’s time to see the leads roll in and sales spike! But is that the only way to measure ROI? Not really. Here are some of the non-traditional ways you can measure content marketing ROI.





Comments


Written by lyceum
2286 days ago

I don't think content marketing "sucks"! ;) I have been blogging since 2002, and I will continue to create content for a foreseeable future, ;)



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