BizSugar.com › Online Marketing › Millennials and Your Website: How to Make Your Domain a Magnet to Gen Y

If millennial consumers have a super power, it's the ability to spot a fake. Social media and editorial copy that is salesy or overdone with brand promotion will be discarded faster than MySpace. If your product and brand are good and your content is from the heart (it sounds corny but it's true), then millennials will want what you have to offer. But if your pitch is fake and forced, your website will be a wasteland to the largest purchasing generation.