Mobile Advertising Essentials For Any Business

Posted by jimarmstrong under Online Marketing
From http://www.getbusymedia.com 3923 days ago

Mateo Llinas, account director at NYC based Yieldmo, takes us through the four items you need as a small business to get started in mobile and tap into an ever increasing pool of potential prospects. This is the first post in a multiple post series that is exclusively focused on mobile.

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Written by ShibaniRoy
3847 days ago

Here are my thoughts on Mobile Advertising: -

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousands of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? They help to stay in touch with family & friends, company associates and access the world wide web a.k.a internet.

What is Mobile Advertising?

Mobile advertising helps marketers connect with their audience and promote their products/services via advertising on mobile phones. Advertising on mobile is a dynamic and flexible process which helps marketers reach their audience as they are on-the-go.

Key benefits of Advertising on Mobile:

-Easy accessibility

-Mobiles reach larger number of people

-Advertising on Mobile is Cost Effective

-Mobile Ads are Intimate

-Instant Connect

-2-Way Communication

Types of Advertising on Mobile:

-WAP mobile ads

-Mobile Web Banner and Web Poster Ads

-SMS & MMS advertising

-Click-to-call

-Audio and Video Ads

-Interstitial mobile ads

Metrics to Measure Performance of Mobile Advertisements:

-Click through Rate

-Cost per Impression

-Cost per click

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