BizSugar.com › Online Marketing › More Leads through Google Adwords

Is the objective or your online marketing to get leads? Do you run or are thinking about running a Google Adwords campaign? Then read on. Many companies are spending bookoo bucks with Google Adwords. There’s a way to spend less and get better responses at the same time.


More Leads

First, let’s compare the steps for a user to take action on a traditional Pay-Per-Click ad. When a customer sees your ad: they click it to load the webpage, probably load a couple more pages and then contact you. Even with a great ad message that sends people to an well-written and optimized landing page, the customer must take at least two steps.