Motrin teaches us the good and the bad side of Viral

Motrin teaches us the good and the bad side of Viral - http://lab.77agency.com Avatar Posted by 77Lab under Online Marketing
From http://lab.77agency.com 4758 days ago
Made Hot by: on November 21, 2008 7:40 pm
Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing.

Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad version of it.

Who Voted for this Story





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!