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Motrin teaches us the good and the bad side of Viral

Avatar Posted by 77Lab under Online Marketing
From http://lab.77agency.com 5864 days ago
Made Hot by: on November 21, 2008 7:40 pm
Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing.

Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad version of it.

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