BizSugar.com › Online Marketing › New Book: Crafting White Paper 2.0 Now Available!

Crafting White Paper 2.0 is about changing the downward spiral that is now occurring with the white paper medium. My book advocates a new generation of visually stimulating white papers that connects with today's social media aware reader. CWP2 advocates the use a variety of text, graphic, and design elements so that key solution messages can be delivered more effectively. This is what I refer to as developing a, “White Paper 2.0 Strategy" for Short Attention Marketing.

This book will provide business marketers with the guidance to create white papers that stand out among a crowded field of plain, text-oriented white papers that yields a new competitive business advantage.