BizSugar.com › Online Marketing › New Keywords Will Lead to New Visitors

A problem I have run into with many website owners during the keyword research phase of their SEO campaign is that they are hesitant to incorporate new keywords into the mix. They have a core list of 10 keywords they want to rank well for and want to know why those keywords can’t be targeted on every page of the site. Surely the more times those keywords are used the better, right? Here is the thing, sure, you can target whatever keywords you want on any page of your website but if the content doesn’t back them up you won’t get very far. The search engines look at the page as a whole, not just what keywords you have in the Meta tags. If you say the most important for a page is “apple” and the page is talking about “banana” there is a disconnect and your site won’t be successful.