Nobody reads your brochure – The rules of engagement have changed | Small business news; tips; networking

Nobody reads your brochure – The rules of engagement have changed - http://socmedianews.com

Posted by rsmiller510 under Online Marketing
From http://socmedianews.com 4046 days ago
Made Hot by: justretweet on April 1, 2013 10:56 am

If you haven’t noticed, social media has changed the rules of customer engagement. Instead of writing that carefully crafted marketing brochure and selling ads and other forms of interrupt marketing, you need to be engaging more directly with your customers.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by AngelBiz
4041 days ago

Customer engagement needs to be two way communication. The old model of brochure really didn't itself well to this mode. That's why social media needs to be part of all business marketing and communication.

You have to use caution when using social media, though. It requires significant investment of time and effort. Just having a presence on Facebook or twitter is not going to help. If you are not prepared and committed it's probably better to stay away from social media.

- 0 +