BizSugar.com › Online Marketing › One-Dimensional Marketing Plans Fall Flat - Diversify Your Strategy for Success

At some point in time, it might have been sufficient to have a single marketing strategy for moving your business forward. Of course, this idyllic time was during the 60s, when Don Draper and the Mad Men were marketing your product – but those days are long gone. Having a diverse marketing plan in place is crucial to the success of your business, especially in the digital age.