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While many businesses have realized search engine marketing is a smart way to grow a business, some launch a website, start-up a PPC campaign, or invest in professional SEO, and neglect to spend time optimizing their efforts, leading to low conversion rates to less than stellar search engine rankings.

The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help you get started. All tools reviewed in this article are either free to use or available as a free trial.