Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!

Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.






Comments


Written by SEORabbit
3810 days ago

I'm a data oriented guy and everything I do is always backed by analytics. Great article - will have to send it to some people I work with :)



Written by lyceum
3810 days ago

I agree that you should measure stuff, but don't you think it is time to turn the sales funnel "upside down" (or more correctly said, horizontal) according the ideas presented in Flip the Funnel by Joseph Jaffe?



Written by HeatherStone
3812 days ago

I'm gonna agree with you, Jim, that the most important part of all this is analytics. If you can't measure what you are doing in terms of online marketing then you're basically clueless about what's working and what's not.



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