BizSugar.com › Online Marketing › Online Sales High on Retailers Holiday Wish List - Trellis

The necessity to be physically present in order to fulfill the personalized needs of holiday gift lists is threatening to become a ritual of holidays past. Online sales during November and December are projected to grow at a rate of 8-11% in 2014, up from 8.6% in 2013, according to the National Retail Federation. To put this into perspective, that’s an estimated $105 billion in sales. Retailers nationwide understand the importance of a successful holiday season, with nearly 20% of their annual 2014 sales projected to come during the year’s peak shopping months, according to the NFR.