BizSugar.com › Online Marketing › Optimizing your Content Marketing with Secrets Exposed in Recent Google Patent

Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect Google’s intellectual property from competitive news aggregation sites, the patent also exposes the underlying algorithms behind the ranking of their popular news site. While Google’s competitors should stay away from the patent to avoid infringement, marketers can learn a lot in terms of how they create, curate and compose content to better rank in Google News.