Organic Search Customers Provide The Most Value To Retailers -3Bug Media

Posted by GaryShouldis under Online Marketing
From http://3bugmedia.com 4166 days ago

According to a recent study by Custora, a customer acquisition platform for e-commerce, customers that come from organic search have a 54% higher Customer Lifetime Value (CLV) than the average.

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Comments

Written by HeatherStone
4167 days ago

Hi Gary,

Really eye opening data here, Gary. Thanks so much for the post and for sharing it with the BizSugar community.

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Written by GaryShouldis
4166 days ago

Thanks for checking it out Heather. I think it's a good example that not all visitor traffic is created equal. I think information like this will help businesses make better decisions about where to spend their resources.

You also have to remember that this study was for businesses running ecommerce solutions, I think social media works less for products and more for services, where people and relationships play a bigger role in the sales process.

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