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It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.

And yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.

I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.