BizSugar.com › Online Marketing › Outbound Linking from Your Business Blog

Knowing when and how often you should develop an outbound link from your blog to another site is a tricky thing. No website is an island (that’s why it’s called the World Wide Web), but obviously you don’t want to lose your hard-earned traffic to another site, especially a competitor. The Internet is full of distractions (so many YouTube videos to watch!) and once a visitor leaves your site there is no guarantee they’ll come back. If they get more than a few back clicks away from your blog, you’ve pretty much lost them until they rediscover your blog another day.