BizSugar.com › Online Marketing › Overthinking or Underthinking Your PPC Campaign

Robert Brady muses about how hard it is sometimes to explain to people what he does for a living. He's a Google AdWords Certified Partner offering PPC management services, or, as he sometimes tells people, "I’m the guy who puts ads on search engine results.” But if there's one thing harder than figuring out what Brady does, it's trying to figure out how he does it. In fact, setting up PPC campaigns is fairly easy...as long as you don't over think it. Here's some advice.