BizSugar.com › Online Marketing › Perhaps you could just make something awesome instead

Mass marketers love the promise of big data, because it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that's just waiting to buy what they've made.

Big data is targeting taken to the highest level of granularity. It grabs your behavior across web sites, across loyalty cards, who knows, across your phone records... the promise of all this grabbing is that marketers will be able to find precisely the right person to reach at the right moment with the right offer.