Pros Vs. Cons : Are Group Buying Sites Good For Your Business?

Posted by bloggertone under Online Marketing
From http://bloggertone.com 4927 days ago

I recently availed of some CityDeals, and went along to four restaurants to find out about the group buying phenomenon for myself. However the experience was one of disappointment! How come these businesses failed to take advantage of this opportunity?

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Comments

Written by businessavante
4927 days ago

Hi Niall.

We've had a local indie TV channel show "Dining Out With Steve" since the '90's here (long before Groupon)). The problem always was that it was the restaurant regulars who called-in to get the discount vouchers. No appreciable new business was brought in, and the regulars only came when they had the deal - then, they came to expect the "loss-leader" price. I think it's been off the air a couple of years because the eateries lost money. It's the caveat we have when we lower prices.

Duncan

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