BizSugar.com › Online Marketing › Ramping Up Your Omnichannel Experience to Maximize ROI

Retailers need to make smart choices when selecting third-party vendors. While differentiators like price, customer service, reporting, and extra functionality often play into the decision making process, many retailers do not think about the impact their contracts with third-parties may have on their customers. Meeting customer expectations is the key to maximizing ROI and maintaining a loyal base, and third-party solution providers can either help retailers exceed those expectations or undermine their efforts.