BizSugar.com › Online Marketing › Referral Marketing Do’s and Don’ts - Omnistar Etools

Referral marketing is undoubtedly one of the most effective methods of attracting relevant customers to your eCommerce website or SaaS business. ‘But if it’s the most effective method why aren’t more internet marketers using it?’ you might ask. The truth is that people are lazy. They’d rather pay some money on ads in hopes that they will not have to move a finger. It doesn’t work that way with referrals. Customer referral programs are hard. They require you to get up close and personal.