BizSugar.com › Online Marketing › Reputation Management And Why You Should Care About It

By Craig Barnes

The web has made creating, sharing and finding information a doddle, but is arguably a double-edged sword. The open nature of the internet means it’s easy for negative or unflattering data to quickly eclipse factual or positive items. In the quest for relevancy, search engines are unrelenting in their pursuit of information, so it makes sense to put your best side first. This type of SEO is known as reputation management and can be beneficial for companies and brands of any size.