BizSugar.com › Online Marketing › Retail Marketing for Any Industry « The Lunch Pail

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industry-neutral. For example, I know of many marketers in key positions in the restaurant and hospitality industries that use retail and eCommerce principles as the foundation of their strategies.