BizSugar.com › Online Marketing › ROI From Organic Keywords

This video takes an incredible look at calculating the ROI from organic keywords. This is probably the heart of online marketing because figuring out what organic keywords bring the greatest return on investment allows you to use Search Engine Optimization not just for traffic but for profit. This video really caught my attention because it's about much more than just building traffic for your site. It helps you calculate the cost of your SEO against the money this traffic will hopefully bring in and also allows you to figure out which keywords translate to not only growing traffic but earnings from your site. Check it out!