BizSugar.com › Online Marketing › Sensei MarketingCan We Please Stop Trying to Redefine Marketing?

I’m growing a bit weary of all the new forms of marketing and advertising being invented in the wake of the Internet and, in particular, social media. Social media marketing, content marketing, relationship marketing, influence marketing, etc. Every year sees a slew of “new marketing” concepts that become the hot topic around the blogger water cooler, with marketing insiders fighting to claim ownership and expertise in each.