Shock customers: Go ahead, listen to them. It works

Shock customers: Go ahead, listen to them. It works - http://www.searchmarketinggurus.com Avatar Posted by JuliePower under Online Marketing
From http://www.searchmarketinggurus.com 4588 days ago
Made Hot by: on May 13, 2008 3:08 am
Case study on how to create an online community to spread word of mouth about your products.





Comments


Written by storyspinner
4587 days ago

This was really a great case study, Houlihan's took the fajita's off the menu. They had heard rumblings that customers weren't happy about that. However, it wasn't until they opened their community did they realize they had a "fajita freakout" on their hands. Jen did a really good job at presenting how Houlihan's handled this.



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