BizSugar.com › Online Marketing › Sick and Tired of Google? End the Relationship at Your Own Peril

In every relationship between Google and online marketers, Google holds all the power. There's nothing you can do about that. If you try to circumvent the rules, Google will break up with you--not the outcome you really want at all. Google is not interested in relationship building with you. Don't take it personally! Google's not interested in relationship building with any online marketer, except maybe those who are spending huge amounts of money on pay per click advertising. Otherwise, it you do something Google doesn't like, it'll drop you in a heartbeat! Once that happens, you're in trouble because every business, even a small business, needs to be found in Google search results. This article spells out a few of the ways you can alienate Google. Once that happens, the next step will be frantic relationship building to get back into Google's good graces.