BizSugar.com › Online Marketing › Simpler Is Better: The keys to more effective online copywriting

Americans average close to 33 hours a week online, whether it’s conducting research at work, reading email, catching up on the latest industry news, or following friends on Facebook. As a result, many researchers say, the Internet may be shortening our attention spans. So what does this mean to businesses? By considering the needs of the “modern” reader, you stand a better chance of maintaining their interest at your website — and building a relationship! Here are a few simple rules for effective online copywriting: