BizSugar.com › Online Marketing › Small Ads More Effective than 'Framing' Ads

Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found.

The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It is possible that users no longer see such framing ads because they have developed "banner blindness."