Do any of you struggle with blogging? You're not alone! Which is why I'm thrilled to have on the blog Cath from Lizzie Rose Jewellery. She shares with us her entrepreneurial journey, as well as her down to earth (and super effective!) approach to blogging for her small business.



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Written by HeatherStone
2588 days ago

Martina,

Great case study! You're absolutely right that not all blogging is created equal and I think this is particularly the case when you start to look at blogs intended to be monetized as a business in and of themselves vs. blogs intended to promote another business. I also think Cath's behind the scenes idea is probably a good one in terms of content to share with her potential customers. I'm wondering what advice you give to small business owners in general when they're thinking about the content they should create for a blog? What kinds of questions should a small business owner ask themselves when considering the kind of blog that is best suited for their business?



Written by Martina Iring
2478 days ago

Hi Heather,

I find that so much information online about blogging is geared towards the idea of being a professional blogger - as you said someone monetizing a blog as the main focus of the business. For small business owners, their blogging strategy can be very different. What to create in terms of content can really vary depending on your business, but first and foremost I always say that you need to think about what information your target market or potential customers would find useful or interesting. I share some ideas in this oldie but goodie from the blog: http://martinairing.com/blog/small-business-blogging-when-you-have-nothing-to-say/

Sorry for the delayed response here Heather!

Cheers



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!